ABOUT
Choice of art direction for the International Graphic Design Biennial of Chaumont, encompassing the design of diverse communication materials and the development of a website, with a strong focus on User Experience (UX).
This initiative seeks to elevate the Biennial's brand image while streamlining information access for participants, covering everything from visual creation to the implementation of both printed and digital communication campaigns.
The theme for the 5th edition, "Smart," explores the transformative journey of artificial intelligence, offering a thought-provoking examination of its impact on the modern world.
Through my design approach, I aim to present a vibrant and compelling visual narrative that mirrors the intersection of the event's history and technology, crafting an inclusive and captivating experience for all involved.
I symbolically captured the essence of the Biennale through its heart. This heart not only embodies the spirit of the event but also represents the 31th edition of poster competition, which has been the lifeblood of the Biennale, infusing vitality into each edition.
Biennale = Artificial intelligence (AI)
Poster competition = AI's heart
year : 2023
MERCI !
